Pembroke Financial Services is delighted to announce the acquisition of GMIFC, a long-established firm of Independent Financial Advisers. GMIFC provides a range of financial services including retirement planning, pension and investment advice, and life assurance services.
Keith Relf, Managing Partner of Pembroke, said: “Our business is growing, so we were delighted when GMIFC approached us, as they are a highly-regarded independent firm and we have known the owners for a year or so. Their ethos and approach are the same as our own, with a focus on professionalism and bespoke personal client service, so the two teams are a great fit.”

Chris Gray of GMIFC added: “The team at Pembroke is second to none and we have every confidence our clients will be in safe hands with Keith and his colleagues. We are really grateful to our Accountant, Knill James, for their help in getting the deal over the line. It sometimes felt like an epic struggle but it was definitely worth it!”

As a long established, highly professional firm of Independent Financial Advisers, GMIFC has been dedicated to providing a high-quality service tailored to the needs of each client. Pembroke will be fully committed to the GMIFC owners’ key specification, which is to ensure that their clients will be well looked. Finding the best cultural fit was a key focus in GMIFC’s search for a buyer.

GMIFC attracted many interested parties and found the perfect partner in Pembroke Financial Services, a successful and growing IFA firm with a base in Shoreham, a presence in Brighton and plans to have a secondary base in Haywards Heath in 2021.