Ingenuity acquires Reg&Co to help bolster their Brand Partnership offering


Reg&Co are a sponsorship and brand partnership agency

Reg&Co was founded in 2003 by Karen Morris, formerly under the name brandmeetsbrand (rebranding to Reg&Co in 2017). Prior to founding Reg&Co Karen was Head of Commercial at Classic FM and prior to this Sales Director at WPP-owned agency Premier. Reg&Co brings with it an impressive client roster – including Somerset House, TfL, British Gymnastics and The Royal Institution. 

We have always admired the work that Reg&Co does in the sector and know working with the team will be instrumental in the continued evolution of our Brand Services offering.

— Chris Wilson, Managing Partner Ingenuity Brand Partnerships

The team and I are excited to join forces with Ingenuity, who do brilliant work in the Brand Services sector as well as more widely. I am confident this deal will do fantastic things for Reg&Co, for Ingenuity, and most importantly for our clients.

— Karen Morris, Founder of Reg&Co